"Your proposal is innovative. Unfortunately, we will not be able to use it because we have never tried something like that before." - Cartoon by A. Bacall
My early forays into consulting were mostly in the area of innovation and I helped create 'innovation' centers and such things at places like BMW. The pharma case obliquely referenced is my own experience. The Toyota dilemma referenced is fairly well known and socialized. Apologies for the roughness of the text. I have not included the referenced model images, but you can simply google those references and get pages and pages of model images... you know... in your free time. "Oh look! It's a systems thinking iceberg model. Shhh... let's watch it and see what it does." I find this is much cheaper than going to the movies. We will likely create a model with a kind of hierarchy of capability building and practice... apparently for our own amusement since this is unlikely to interest any of our intended audiences, I am told. If you are interested in how this develops please let us know.
On the use of pattern interruption and self observation in human systems innovation.
This paper is about a basic disposition for innovation, rather than concerning itself with 'this or that' innovation. We are considering the differences between mechanistic, prescriptive approaches and emergent, intentional approaches to the question of innovation. The basic implication is that innovation, in this emergent, intentional sense, is founded upon an identity shift in the innovators themselves, individually and collectively. This means the innovator experiences a shift in their primary 'way of being' with respect to some condition or system in which they are participating. This shift in 'way of being; provides the basis for a innovative thought and action. In the absence of this, much innovation is more a sort of adaptation where the transformative qualities are limited by the circumstances to which we are adapting. Such adaptation is necessary and useful. It is our aim to begin to distinguish between such associative activities and more generative activities. It is important to us in this to recognize that the popularized distinction between invention and innovation is a useful one; where invention is the discovery of some particular model, idea, apparatus, etc. and innovation is the socialization of that in the context of some practical service or market. This implies that in addition to the fundamental shift necessary in the innovator that all innovation is also a collaborative act.